Riverside, Calif. – October 2011 –

Icon Vehicle Dynamics, a leader in performance manufacturing in aftermarket suspension components for Truck’s, SUV’s, and off road suspension development is proud to announce its participation in the upcoming 2011 SEMA Show. SEMA show is the premier automotive specialty products trade event in the world. Drawing the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center attracts more than 100,000 industry leaders from over 100 countries for unlimited opportunities in the automotive, Trucks, SUV, and Off-road markets. Last year, the SEMA show drew more than 50,000 domestic and international buyers and will once again provide attendees with educational seminars, product demonstrations, special events, networking opportunities, and much more.

“Last year’s SEMA Show was a great experience! We met with several potential customers, and as it turns out, they are now current customers,” stated Jeremy Johnson. “Our focus this past year has been on new and innovative products. These products will be featured in the “New Products” Section at this year’s SEMA Show 2011.”

As for new shocks, Icon will be featuring the recently released 2.0 Aluminum Series and upcoming ZETA Racing Bypass Shocks that are revolutionary to the industry and offer a variety of features and accessories. The ZETA Bypass Shocks require no tools for bypass adjustment and our unique adjusters are precisely detented so you can easily keep track of where you are by counting the “clicks”.  Featuring replaceable bypass tubes and a compact design unlike anything on today’s market, Icon helps eliminate the need to replace the entire shock body and fits the ZETA shocks into compact spaces where no one else can.




“Our New V.S. Aluminum Body 2.0 Shock Program has been a great addition to the IVD Shock line,” says Johnson. We have been in production for a couple months now and have seen a tremendous increase in sales.”

All Icon products undergo rigorous testing in Icon’s R&D department as well as out in the field, where every product is designed to ensure quality and precision. Using Dyno’s to aid in precision shock tuning and a team that is committed to making the highest quality shocks on the market, Icon looks to showcase their newest products at the 2011 SEMA Show for you to come check out.

“People sometimes forget that IVD does more than just shocks,” says Brad Myers. “Our Fabrication Department has been hard at work producing products like the new Tubular Uniball Upper Control Arms to offer our customers a less expense alternative if they choose not to go with our machined Billet Aluminum Upper Control Arms.”

The new products are already in production with some available now and others scheduled to be available within the next 3 months. Icon plans to expand its product line with the addition of the New Zeta Shocks as well as 01-10 & 2011 GM 2500HD/3500 lift kits and more V.S. Series 2.0 Aluminum Shocks. Everyday is a push to move forward and progress as they work hard at their intensified efforts to continue increasing ICON’s market share by broadening its target customers. Along with the Dodge 2500/3500 lift kits the Complete V.S. Series 2.0/2.5, & 2.5 Coil-over Shocks will be featured at the official 2011 Icon SEMA Show booth. The booth will feature an interactive Kiosk where attendees can learn more about each of the product as well as submit an entry for a raffle/drawing giveaway.

“We look forward to seeing everyone at the show and encourage them to stop by for a minute to see what’s been going on behind the doors of ICON this past year. Everyone is excited to keep pushing the envelope and bring more exiting products to the table!” exclaimed Johnson.

Official ICON Vehicle Dynamics 2011 SEMA Show Booth Information:
Address: Las Vegas Convention Center – 3150 Paradise Road, Las Vegas, NV 89109

Location: Upper South Hall / Aisle Carpet: Red / Drape: Red

Dates & Times: November 1st- 4th: 9AM-5PM

Pricing and Availability:
For a list of all of our products please visit our product sections on our web site news.iconvehicledynamics.com or call us at: (951) 689-ICON [4266]